FALK REPORT: Issue No.9 - πππ°π°π¦π¬π« Overpowers Limitation β€οΈβπ₯
The FALK Report is a monthly hotline for entrepreneurs seeking growth.
From small business owners to startup founders and online business enthusiasts, we have the answers you need to thrive during economically turbulent times.
Disclaimer: This report is based on analysis and observation, but this is not personalized financial advice. There are a number of factors that go into building + optimizing the operational aspects of marketing your business. For personalized advice, book a strategy session with us.
good news: π«π¬π±π₯π¦π«π€ π©ππ°π±π° π£π¬π―π’π³π’π―
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good news: π«π¬π±π₯π¦π«π€ π©ππ°π±π° π£π¬π―π’π³π’π― β‘οΈ
This Reportβs Agenda:
β€οΈβπ₯ Mastering Chaos: Powerless to Fully Powered
β€οΈβπ₯ Your Next Powerplay: Ancient Diets for Impact
β€οΈβπ₯ Personal Recession vs. Big Biz Recession
β€οΈβπ₯ Your homework for this month!
FALK REPORT: ISSUE 9 | 6 NOVEMBER 2023 | 9:30 PM EST
Chaos Theory [in simpleton terms]: Chaos is natural, and normalβmeaning what appears chaotic is, by nature, orderly.
When no one knows whatβs going on in the world or what to expect, thereβs one principle you can rely on to get you through your days; chaos theory.
The application of chaos theory in your daily life asks you to embrace the chaos in each moment + to have faith and everything will turn out well.
Choas is a fundamental principle in Indian culture. When we would visit India as children, our parents would tell my generation to βgo with the flow, embrace the chaos or the chaos will embrace you! Just think of the craziness as life experience and observe.β
Madness was what it was compared to suburban American lifestyleβ. What a contrast.
In my younger years, I considered those led by chaos theory to be lazy, undisciplined, borderline insane. And now, as Iβm growing older, I understand itβs a coping mechanism when factors outside of your control rule over your life in what feels like a negative way.
When the life surprises you with great things: a stellar contract, a free gift, or once in a lifetime vacation opportunity, itβs easy to say itβs YOU that led yourself to that place. All your good deeds. But what if you allowed some ambiguity. Ambiguity that says, βchaos made it this way and you are just the benefactor.β
This benefactor mentality is a psychological loophole that allows you to tap into the power of chaotic living.
The more madness, the more opportunity.
The more craziness, the more glitches in the universe that spew out positive downloads into your present reality (money, work, love, anything you want).
We have to harness our individual power in each moment today. It helps us recover our sense of personal agency and allows us to live happier lives. Most of us are lonely and depressed because we feel consumed by factors outside of our control (war, bank deposit stalls, violence, societal rage).
Phrases like, βthe universe is always working for meβ may feel far fetched when weβre in the depths of analysis paralysis unable to climb our way out of the societal debt surrounding usβbut π π₯ππ¬π° π±π₯π’π¬π―πΆ, well, thatβs something a negative mind to cling onto to catapult into opportunistic thinking.
Turn chaos into a portal for viable opportunistic thinking, then take action. Enough action will deliver the results youβre seeking.
Chaos theory gives you room for mistakes. Making the wrong move is part of the natural order of chaos and it ironically allows yourself to find a way out of panic + desperation into culminationβ¦ because in the end, no matter how much chaos you endure, you will find your way out into the light. βοΈ
ππ¬π΄π’π―ππ©ππΆ: fuel yourself like a creator and you will create.
When you feel powerless, focus ONLY on those things you can control: your diet, exercise, and beliefs. This is your way out of pain.
are you π΄π₯ππ± πΆπ¬π² π’ππ±?
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are you π΄π₯ππ± πΆπ¬π² π’ππ±? π
We learned from leaders like Pierpont Morgan that power plays are everything in a damaged world.
While we discussed Pierpont Morganβs many accomplishments in earlier FALK Reports (see homework for more), what we didnβt discuss is that he had a habit of inviting leaders over to βdiscuss topicsβ and would end up holding them hostage in his library, on his yachts, and in his offices until they came to a mutual agreement (much like a mob leader in the 1970s and 80s).
Pierpont Morgan and many of his gilded age cohorts were masters of βpower plays,β psychological manipulation, intimidation, and ruled their empires much like warlords. So when we find ourselves in a similar state in the modern day world, what can we do? Make a powerplay of our own.
What does this mean?! Take control over the things you can control. If you canβt control your high cost of living, your current pay, your home, the criminals on the streets, the sluggish economy focus on your personal health, wealth love and happiness.
The Slaves of Ancient Egypt: Lessons to be re-learned.
Firstly, what people need to do right now is reconnect with history. Why do we keep going through these cycles when itβs all documented?!
As a collective we need to take our power back through the source that fuels us: food.
What were the slaves of ancient egypt subjected to? Largely a vegan diet.
Whatβs being pushed heavily on the worldβs population through the WHO in the name of climate change? A vegan diet.
But did you know that not all of the slaves in ancient egypt were fed a vegan diet?
The pyramid builders were given meat to fuel their bodies with energy. They needed certain elements found in meat to help them persevere and move through a rough life of discomfort.
So, if the current climate today requires us to focus our energy, ground down, and get out to rebuild the world (OUR world) in a better way, you know what you might not want to feed yourself? Perhaps, a purely vegan diet.
When you feel powerless, focus ONLY on those things you can control: your diet, exercise, and beliefs. This is your way out of pain.
If meat fuels something positive within you, consume it and donβt feel the need to apologize just because the WHO is pushing a massive + strange marketing campaign to get the worldβs population off meat eating and into bug-based proteins.
Do you know what ancient egyptian slaves were subjected to when they rose up against the perceived establishment?
They were jabbed in the nose with some type of stick with the intention of damaging their thalamus, pituitary & pineal glands to make them more submissive and easier to control.
Ironically, itβs a similar experience to getting a nasal swab done by someone who is inexperienced and angles the swab towards the eyes rather than down toward the back of the head. Who had that happen the last few years?! Millions of civilians. Yikes!
Personal Struggles vs. Big Business
We are not all the same in the eyes of economic reporters.
personal finances don't count for 'recessions,' π¬π«π©πΆ ππ²π°π¦π«π’π°π°π’π°
π¦
personal finances don't count for 'recessions,' π¬π«π©πΆ ππ²π°π¦π«π’π°π°π’π° π¦
Whatβs going on with the job market? And why is it affecting consumer spending?
Are we in a recession or not?! Anecdotally, we see people around us struggling to pay their bills, cutting out dinners & lavish vacations, and choosing to spend wisely rather than impulsively.
We know that this behavior tends to decrease the velocity of money: people are tipping less, skipping haircut appointments, and choosing to limit activities to βessentials onlyβ or treats with budget friendly pricing.
What we are seeing today is a collective of people (not businesses) who haveβ¦
π eaten through most of their savings
π struggling to find immediate work for hire that offers decent pay
π rising cost of living (began in early spring 2021- seamingly peaked in summer 2023)
π their dollar stretches less far meaning lower amounts of disposable income per household,
π maxed out credit cards with mob-like interest rates nearing 30%
βall converging with the present moment
(oh! Plus war in the middle east).
This is crazy for people.
Even the most intelligent people in the room cannot wrap their minds around what is happening right now. The cost of living has risen far faster than wages and the socio-economic dynamics we are seeing are worse than that of the great depression.
So why arenβt we seeing a recession being talked about?
Mostly because βwe the peopleβ are experiencing this in our everyday lives, and businesses are the next domino in line.
Yes, businesses are grappling with rising costs of overhead + goods + services, theyβre tapping into their reserves, slashing jobs and excess spendingβ¦ but theyβre not tapped out on their reserves and credit lines like the average man and woman.
Big businesses have larger bank lending options to cover payroll, they have the option to merge with financially stable enterprises, and they seem to have more leeway when it comes to resource management + planning.
Why? Theyβre a collection of individuals, and the collection of ideas from many different minds creates a stronger plan of action (in theory) than 1-2 people alone in a household.
So, here are some things to keep you sane if youβre going through a tough time and your business sales are slow:
Most people are unemployed or underemployed and skating by on the surface
Job searches are now taking 6-18 months and require a lot of follow up and follow through and there are more people applying to jobs than ever. Excess cash is not on the immediate horizon for most people.
Look at the cars in your neighborhood, the clothing, and upkeep of the small stuffβthese are where you see people cut costs. These signs and signals will show you that your local community may be struggling more than you might have realized and you can pivot into offering pricing that is lower than the competition for cut services or innovate into something new.
Positive news: People will always consume.
If your business is feeling the bump in the roadβlean into lower cost options for your consumer.
So what can you offer them that doesnβt break the bank? Try that out during slower weeks and months, and have your high-ticket (high-profit) items ready to go for those who are ready/able/willing to spend at any time.
π₯π¬πͺπ’π΄π¬π―π to end 2023 on a positive noteβ¦
π±π΄π’π«π±πΆ π±π΄π’π«π±πΆ π±π₯π―π’π’, you really thrilled me!
passion π¬π³π’π―ππ¬π΄π’π―π° limitation
β€οΈβπ₯
passion π¬π³π’π―ππ¬π΄π’π―π° limitation β€οΈβπ₯
Things to do in the next month:
Clarify your low-ticket sales pitch
Clarify your high-ticket sales pitch
Create some positive velocity of money on your own (give someone a gift from the heart or a big tip)
Review the economic cycles listed in FALK REPORT Issue No. 2
Utilize the gilded age success habits from FALK REPORT Issue No. 5
Avoid these self-sabotage behaviors, listed in FALK REPORT Issue No. 1
Thatβs it for today. This is all you need. Comment sharing your low-ticket item and your high-ticket item and tell me who youβre going to connect with about generating the sale today.
Talk to you next month!
Diya Sengupta, diya@falk.life | Strategic Business Development